TessutI Brand Identity

Tessuti Rebranding: Essential Elegance

Tessuti is a premier textile destination in Tbilisi, specializing in 100% natural Italian fabrics. The rebranding elevates the store’s identity to match the luxury of its silks and linens by blending heritage craftsmanship with contemporary style.

Visual Identity & Strategy

• The Icon: A geometric "bolt" icon replaces complex illustrations, symbolizing the raw potential of fabric and the start of the creative process.
• The Palette: A versatile, earth-toned system of Ochre, Terracotta, and Sage, inspired by natural dyes and Tbilisi’s sun-drenched architecture.
• Typography: A clean, high-contrast Sans-Serif provides a modern, premium feel across all platforms.

Key Deliverables

• Luxury Packaging: Terracotta shopping bags with gold-foiled logos, Sage cord handles, and patterned tissue paper.
• Tactile Stationery: Textured business cards and price tags using raw, organic stocks to mirror the textiles' physical quality.
• Boutique Presence: 3D gold signage designed for high-end visibility against Tbilisi's historical stone facades.
• Digital Experience: A modernized web interface featuring the "Essential Elegance" collection with seamless tonal gradients.

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