Villa Erto

The Challenge

VILLA ERTO is a family-owned hotel and restaurant nestled in the stunning landscapes of Khodasheni, Kakheti.

The client’s primary requirement was a logo that could instantly evoke feelings of warmth, hospitality, and a welcoming family atmosphere. The logo needed to be more than just a symbol; it had to tell a story—creating a clear connection to the region's famous wine heritage, the tranquility of the countryside, and the warm essence of Georgian nature.

Our goal was to design a brand identity that visually narrates the story of Villa Erto, creating an emotional connection that inspires guests to visit and experience the retreat for themselves.

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The Result

The final result is an illustrative logo that fully satisfies the client’s emotional objectives through thoughtful storytelling.

Key Elements:

• The Narrative: The logo depicts a family (or group of friends) standing in a cozy setting, holding glasses of wine. This scene directly communicates a sense of familial hospitality and tranquility.
• The Kakhetian Context: The mountains in the background highlight the natural beauty of the Kakheti region, while the central Qvevri (traditional Georgian wine vessel) serves as a direct symbol of wine-making heritage and Georgian tradition.
• Visual Tone: The design features a vintage, handcrafted aesthetic. Paired with a deep green and cream color palette, it creates a warm, inviting, and unforgettable impression that perfectly aligns with the hotel’s branding goals.

Through this design, VILLA ERTO gained a powerful, instantly recognizable identity that promises tourists more than just a place to stay—it promises an emotional connection to Georgian culture.

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